Rebranding 2025
Welcome to the Essex Junction Rebranding Initiative
As we embrace our exciting transition from a Village to a City, the City of Essex Junction is taking steps to rebrand itself. Our goal is to craft a visual identity and message that reflects the character of our vibrant community, resonates with our residents and businesses, and attracts visitors from near and far.
Why Rebrand?
Our current logo has represented us for over 20 years, but it does not fully encapsulate the diversity and energy of Essex Junction today. The Rebranding Committee, consisting of City staff, a City Council member, and community residents, is collaborating with Place Creative Company to develop a new identity for Essex Junction. This initiative goes beyond just updating colors and fonts. The new identity aims to be more inclusive and better represent the Vermonters who live, work, and play here.
Rebranding Update and Next Steps
In June, the City contracted Place Creative Company to develop a brand identity. In July, the Rebranding Committee participated in a Discovery Session with Place aimed at establishing a shared understanding of our vision and project goals. During this session, the Committee reviewed brands that inspired us, explored different types of logos, wrote Google reviews for the City, and discussed the City's brand persona.
In September, we launched a community survey in conjunction with the Meet Me on Main events, which lasted for two weeks. The Committee also attended two of these events, where they asked some survey questions in person. Altogether, the City received 272 responses from both online and in-person participants. Congratulations to Jacob Porter, Maria S., Bella Joly, Nichole Guntulis, and Michael Membrino, who were our winners of the $50 Hannaford gift cards. Thank you again to Weston & Sampson for their generous donation toward the gift cards. A summary of the survey results can be found below.
The next step in this process was the development of a Project Brief. The Project Brief will guide Place’s creative team as they develop brand identity options. It outlines the project scope and highlights key insights gained from the survey and the discovery session. The top section of the document serves as the Brief that the design team will use throughout the creative development process, while the bottom section includes important takeaways from both the survey and discovery session. The Project Brief was reviewed by the City Council, Rebranding Committee, and City Department Heads and can also be viewed below.
Next Steps:
Place will now begin developing identity options. They will present these options to the Committee, and subsequently, we will present them to the Council. The Committee will have five rounds of revisions on the selected identity option.
Below is a brief timeline of the next steps in this process. Please note that this timeline may change based on the complexity of the requested revisions.
Stay Informed
Check back to this page for updates and progress on the rebranding process. If you have any questions or need further information, contact Ashley Snellenberger, Communications and Strategic Initiative Director, at asnellenberger@essexjunction.org.
Join us on this exciting journey as we work together to create an identity that makes us proud to call Essex Junction home!